https://www.aisearchhandbook.com/blog/Guides adapted from The AI Search Handbook by Luke McLaughlin.en-gb https://www.aisearchhandbook.com/blog/what-is-generative-engine-optimisation/https://www.aisearchhandbook.com/blog/what-is-generative-engine-optimisation/Sat, 08 Aug 2026 09:00:00 GMTGEO is the practice of making content easy for AI search systems to retrieve, understand and cite. Learn how it extends SEO and what actually changes. https://www.aisearchhandbook.com/blog/how-ai-search-retrieves-and-cites-sources/https://www.aisearchhandbook.com/blog/how-ai-search-retrieves-and-cites-sources/Sat, 08 Aug 2026 09:00:00 GMTA clear six-stage model of query fan-out, retrieval, chunking, reranking, synthesis and citation—and how to create passages AI systems can use. https://www.aisearchhandbook.com/blog/ai-crawler-robots-txt-guide/https://www.aisearchhandbook.com/blog/ai-crawler-robots-txt-guide/Sat, 08 Aug 2026 09:00:00 GMTUnderstand search, user-triggered and training crawlers; configure robots.txt for AI visibility; and test the CDN, firewall and rendered response. https://www.aisearchhandbook.com/blog/how-to-write-content-ai-search-can-cite/https://www.aisearchhandbook.com/blog/how-to-write-content-ai-search-can-cite/Sat, 08 Aug 2026 09:00:00 GMTUse answer-first sections, explicit entities, evidence, tables and passage-level structure to make useful content easier for AI search to retrieve and quote. https://www.aisearchhandbook.com/blog/how-to-measure-ai-search-visibility-and-citations/https://www.aisearchhandbook.com/blog/how-to-measure-ai-search-visibility-and-citations/Sat, 08 Aug 2026 09:00:00 GMTBuild a repeatable GEO measurement system using prompt sets, citation rate, cited URLs, GSC, GA4, Bing AI Performance and conversion evidence.