Synthetic completed teaching period; EUR. One row per campaign. Allocated marketing cost only.
Cost: EUR 620.00; enquiries: 30; new customers: 6.
Overall cost per enquiry: EUR 20.67
| Campaign | Cost EUR | Enquiries | Cost / enquiry EUR |
|---|---|---|---|
| Spring search | 300.00 | 12 | 25.00 |
| Office newsletter | 120.00 | 8 | 15.00 |
| Workplace guide | 200.00 | 10 | 20.00 |
Bar scale: 4 pixels per EUR; starts at zero. First-order customers have a 30-day observation window.